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Flagship case study

Numekara,built by Lumekara

A complete frontend, backend, automation, and AI system, built for the education business I run.

Numekara is the education business I run, and the place where Lumekara’s systems are built and tested first. It connects programme pages, online sign-up and payments, a lead management backend, follow-up automation, an AI tutor, and analytics into one working product.

Visit Numekara

Business Context

Numekara is an education business beginning with private mathematics tutoring, small-group classes, structured learning programmes, diagnostic assessments, and educational materials. It is also where Lumekara builds and tests its software first, alongside the education service itself.

Challenge

Interest alone does not create enrolments. Prospective students and parents need clear programme information, a useful first interaction, an easy way to enquire, timely follow-up, and a confident path to consultation or trial. When those steps are disconnected, enquiries lose momentum and admissions work becomes hard to manage.

Approach

Build one connected system instead of separate tools: a frontend that guides visitors, a backend that keeps every enquiry in one place, automation for repetitive follow-up, and AI that supports the team without replacing human judgement.

System Flow

  1. 1Website
  2. 2Sign-Up and Consultation
  3. 3Online Payments
  4. 4Backend and Database
  5. 5Lead Pipeline
  6. 6Follow-Up Automation
  7. 7AI Tutor
  8. 8Analytics

What Was Built

  • FrontendLive

    Programme pages and conversion-focused landing pages

  • FrontendPartly live

    Lead magnets and a diagnostic assessment flow

    The assessment runs for levels whose question bank is complete. The worksheet lead magnets have been hidden since September 2026.

  • FrontendPartly live

    Enquiry, consultation, and trial-class booking forms

    The consultation form is live. Trial-class booking is built but not switched on yet.

  • PaymentsLive

    Online sign-up and payment by QRIS, e-wallet, and virtual account

    Already processing real transactions, including automatic refunds.

  • BackendLive

    Lead pipeline, stages, and follow-up ownership

  • AutomationLive

    Acknowledgements, reminders, and follow-up workflows

    Sent by email, with Telegram alerts for admins. WhatsApp is only used as a chat button.

  • AILive

    AI tutor that guides students step by step

  • AINot active

    Admissions assistant with human handoff

    Built and tested, but switched off since 30 October 2026 because it has no interface yet and its evaluation has not been run.

  • AnalyticsLive

    Student onboarding and performance tracking

Demo

Want to see the details?

I walk through project details and live demos during a consultation, tailored to what your business needs. Tell me a little about it on WhatsApp and we'll find a time.

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Architecture

The system is organised into four layers. Each layer can be adapted for client projects, whatever tools they already use.

  • Frontend Layer

    Programme pages, landing pages, lead magnets, diagnostic assessments, and enquiry and booking forms.

  • Backend Layer

    Database, lead stages, follow-up ownership, booking status, and student onboarding records.

  • AI Layer

    Approved programme knowledge, enquiry support, qualification assistance, summaries, and human handoff.

  • Automation and Measurement Layer

    Acknowledgements, reminders, source tracking, funnel events, enrolment outcomes, and lost-lead reasons.

Measurement Framework

The framework defines what should be measured without presenting invented results. Baselines and trends will be added only when enough real usage exists.

  • Enquiry volume and source
  • Lead magnet and form completion
  • Qualified enquiry rate
  • Consultation and trial bookings
  • Follow-up status and response
  • Trial attendance
  • Enrolment progression
  • Lost-lead reasons

Current Status

The system is live at numekara.com and used by real students and customers. I'll add performance data once there is enough to report honestly.

Updated 30 October 2026

Live
  • Programme pages and conversion-focused landing pages
  • Online sign-up and payment by QRIS, e-wallet, and virtual account
  • Lead pipeline, stages, and follow-up ownership
  • Acknowledgements, reminders, and follow-up workflows
  • AI tutor that guides students step by step
  • Student onboarding and performance tracking
Partly live
  • Lead magnets and a diagnostic assessment flow
  • Enquiry, consultation, and trial-class booking forms
Not active
  • Admissions assistant with human handoff

Next Iteration

  1. 1Connect each acquisition entry point to a consistent CRM record.
  2. 2Refine diagnostic assessment and programme recommendation paths.
  3. 3Test admissions responses and strengthen human handoff rules.
  4. 4Improve follow-up timing based on real operational feedback.
  5. 5Expand the analytics view as meaningful usage data becomes available.

Want a system like thisfor your business?

Lumekara can build the website, backend, automation, or AI layer you need, one part at a time or as a complete system.